To improve Uber's driver app, he hits the road as an Uber driver

Uber's head of driver product is proud of his 96 rides (and no tickets ... so far). 

Daniel Danker knows they're nothing compared to the thousands of rides some drivers have under their belts. But every rider he drops off helps him understand the Uber service — and provides more insight than anything he'd get from a feedback survey or second-hand notes. 

So a few times a month, he opens the separate Uber driver app and cruises around San Francisco for a few hours, picking up passengers, earning tips, and making chitchat with riders in the backseat of his Mazda station wagon. (He lets them know he's an Uber employee and not a regular driver.) Read more...