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March 25, 2019 10:31 pm GMT

McDonalds is acquiring Dynamic Yield to create a more customized drive-thru

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. This is the fast food chain’s largest acquisition in 20 years. Dynamic Yield works with brands across e-commerce, travel, finance and media […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nsstIbIpG9Y/

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