An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Video ad fraud has been draining phone batteries
When is a banner ad not a banner ad? When it's a hidden video ad generating fraudulent advertising revenue while draining your phone battery and using your valuable data allowance.
As BuzzFeed reports, it's been discovered that in-app banner ads have been hijacked on a massive scale to generate revenue for fraudsters working within the digital advertising industry. The people who suffer are consumers and their devices, but also the app developers who receive complaints regarding how quickly their apps are draining phone and tablet batteries.
The fraud was discovered by two ad fraud labs, Protected Media and DoubleVerify. Fraudsters purchase cheap in-app banner display space, but then hide auto-playing videos behind the banner image users see. The video is never seen by anyone, but because it plays it's registered as viewed and therefore generates revenue for the fraudsters, and much more so than the banner ad does. It's the big brands that are paying, but unbeknown to them, they're paying for zero exposure of their products. Read more...
More about Smartphones, Fraud, Video Ads, Tech, and SmartphonesOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/9t8dZXmYgCM/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable