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February 26, 2019 04:02 pm

Rotten Tomatoes Bans User Reviews and Comments Before a Film's Theatrical Release To Counter Online Trolls

Rotten Tomatoes is finally addressing its troll problem. The review aggregation website has unveiled a new initiative to "modernize its audience rating system through a series of product enhancements," -- the first of which includes banning user reviews and comments prior to a movie's theatrical release. Getting rid of pre-release user reviews means internet trolls will not be able to flood film pages with negative scores before a movie comes out. As we saw earlier this week, Captain Marvel was at the receiving end of what appeared to be a targeted campaign to lower the upcoming movie's audience rating. Rotten Tomatoes is not banning user reviews entirely, as that functionality will be available once the movie releases into theaters. Further reading on Rotten Tomatoes: Movie Studios Are Blaming Rotten Tomatoes For Killing Movies No One Wants To See Hollywood Producer Blames Rotten Tomatoes For Convincing People Not To See His Movie Rotten Tomatoes Scores Don't Correlate To Box Office Success or Woes, Research Shows DC Fans Angry Over Rotten Tomatoes 'Justice League' Ratings Why Don't We Care About The Rotten Tomatoes Scores Of TV Shows? Real Moviegoers Don't Care About Rotten Tomatoes.

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