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February 17, 2019 02:34 am

Facebook Becomes 'A Haven For the Anti-Vaccination Movement'

"As a disturbing number of measles outbreaks crop up around the United States, Facebook is facing challenges combating widespread misinformation about vaccinations on its platform," reported the Washington Post Wednesday, saying Facebook "has become a haven for the anti-vaccination movement" and that "the rise of 'anti-vaxx' Facebook groups is overlapping with a resurgence of measles" in the U.S.Facebook has publicly declared that fighting misinformation is one of its top priorities. But when it comes to policing misleading content about vaccinations, the site faces a thorny challenge. The bulk of anti-vaccination content doesn't violate Facebook's community guidelines for inciting "real-world harm," according to a spokesperson, and the site's algorithms often promote unscientific pages or posts about the issue... Wendy Sue Swanson, a pediatrician at Seattle Children's Hospital and spokeswoman for the American Academy of Pediatrics, recently met with Facebook strategists about dealing with public health issues, including misinformation about vaccines, on the platform... "Facebook isn't responsible for changing quacks but they do have an opportunity to change the way information is served up." But Facebook's algorithms often promote anti-vaccination content over widely accepted, scientifically backed posts or pages about vaccinations. A recent investigation from the Guardian found that Facebook search results regarding vaccines were "dominated by anti-vaccination propaganda...." Facebook also accepted advertising revenue from Vax Truther, Anti-Vaxxer, Vaccines Revealed and Michigan for Vaccine Choice, among others, according to another investigation from the Guardian [which found Facebook even offers the ability to target 900,000 users that Facebook has helpfully identified as interested in "vaccine controversies."] Last month YouTube promised to stop recommending videos that "could misinform users in harmful ways," and later told the Guardian that that would include anti-vaccine videos. The Guardian also noted this week that one anti-vaccination group on Facebook has over 150,000 members. But Facebook told the Post Wednesday that by not deleting the pseudoscience, they're actually giving their users an opportunity to speak up on their own and share factual counter-arguments themselves. By Thursday Facebook added that it was "exploring" additional steps, including "reducing or removing this type of content from recommendations, including 'Groups You Should Join,' and demoting it in search results, while also ensuring that higher quality and more authoritative information is available."

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