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February 15, 2019 05:34 pm PST

Yacht dealers rely on Instagram "yacht influencers" to flip their wares

Alex Jiminez grew up poor in Puerto Rico, and is obsessed with yachts; by being one of the first people on Instagram to take a lot of pictures at yacht shows, he has become a sought-after "yacht influencer" who gets flown around the world to take photos of yachts that are going up for sale or whose owners are looking for renters.

Jiminez says that despite the glamor he's surrounded by, he barely ekes out a living (he supplements his income by creating "subsidiary" Instagram accounts that build up followers among yacht-fanciers, and then selling these accounts to yacht dealers. He also gets paid to wear large, expensive watches for photos (he doesn't get to keep the watches).

Well, I want to own a yacht, Jimenez said. I used to just want to be on yachts, because I thought the parties were cool and the technology was awesome, but now that Ive spent a good portion of my life partying on them, I actually want to own a yacht. Owning a yacht, really owning it in full and being able to pay for its upkeep, means that youve somehow freed yourself from work and want. If you own the yacht that way, youre a free man. The hustle and grind are things of the past.

I asked him if he had plans to leave the yacht while we were in the French Riviera.

No, Im going to hang back here, because Im scheduled to be on another one of these yachts tomorrow, he said.

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Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/-IJZJbBRvIE/oligarchs-r-us-2.html

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