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February 12, 2019 09:22 am GMT

Sub-brands are the new weapon in Chinas smartphone war

One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach. A new smartphone brand called iQoomade its debut on Weibo, China’s answer to Twitter, on […]

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