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February 8, 2019 05:06 pm GMT

Item tracking startup Adero is laying off 45% of staff, just weeks after it pivoted

Pivots can be the making of a startup, helping teams refocus on a good idea when previous things haven’t worked. But sometimes, they are just one more step on a difficult track. TechCrunch has learned and confirmed thatAdero — an Amazon-backed maker of Bluetooth-enabled tracking tags that until last December wasknown as TrackR— is laying […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ED5i_l_vmLA/

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