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February 6, 2019 08:27 pm GMT

Blue Apron hopes lower-cost meal kits, now on Jet in NYC, will help save its business

Blue Apron is introducing a lower-cost version of its meal kits, initially only for Jet.com shoppers in the greater New York City metro area. The new kits, called “Knick Knacks,” still require refrigeration, but require customers to supply their own protein and produce to complete the meal. But by dropping the two most expensive ingredients […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Mzgm9UYGSiQ/

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