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February 5, 2019 10:10 pm

Samsung Cancels Partnership With Counterfeit Supreme Brand

An anonymous reader writes: Back in December, Samsung took the stage at one of its Chinese product launches and announced it was partnering with "Supreme," the popular skateboard fashion brand. The announcement was made with all the usual tech launch pomp and circumstance, with the CEO of "Supreme" coming on Samsung's stage to talk about the collaboration. The only problem: this was a Supreme counterfeiter called "Supreme Italia." The announcement was met with widespread ridicule online, as "Samsung the Apple copycat" had teamed up with a Supreme copycat. Samsung initially defended the deal, but after seeing the online reaction, the company started "reconsidering" its counterfeit collaboration. Now, two months after announcing the deal, Samsung is walking away.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Mhxsu0Sl1wg/samsung-cancels-partnership-with-counterfeit-supreme-brand

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