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January 22, 2019 11:58 pm GMT

Viacom buys the free video streaming service Pluto.tv for $340 million

Viacomis bucking the trend of launching new premium subscription-based entertainment offerings with its bid to acquirePluto TV for $340 million in cash. It’s a way to distribute the company’s once mighty-with-millennial properties like Cartoon Network, Comedy Central, MTV and BET to an audience that doesn’t pay for cable and boost the audience and reach for […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eGKJcyagsiU/

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