HBO's Twitter account just burned Jack Dorsey

Nothing brings out a perfectly workshopped diss like a little cross-industry promotional opportunism. 

We were reminded of this fact on Jan. 10, when, in celebration of the 20th anniversary of the show The Sopranos, the HBO Twitter account announced it would dish out Sopranos-inspired nicknames. And you better believe that Twitter CEO and "conversational health" guru Jack Dorsey wanted in on the fun. 

"In honor of the 20th anniversary of The Sopranos, I’m handing out Soprano nicknames today," read the tweet from HBO's main account. "Who wants one? FYI if you tell me your first name, this is way easier for me." Read more...