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January 6, 2019 04:25 pm

As Smartphones and Internet Connections Rise in Africa, So Does Entertainment Streaming

Growing smartphone and internet penetration across many African countries saw global streaming companies make a deeper play for audiences here this year. From a report: Netflix signaled its interest in Africa by hiring a content producer for the region and took on the MultiChoice, the continental satellite TV giant owned by Naspers, Africa's most valuable company. The Los Gatos, California company spooked MultiChoice with everything from trolling online ads to billboards placed conspicuously close to their Johannesburg headquarters. MultiChoice has clearly taken notice and has called for Netflix to be regulated. No African regulator has shown the appetite to rein Netflix in, though. Indeed, Netflix has bolstered its library of African content with a first original movie from Nigeria's Nollywood movie industry and committed to producing its first original African series. [...] Altogether, there's clearly a growing market as content consumption habits evolve among Africa's youth -- a majority of the continent's population. For example, Nigerians are already consuming more video on mobile devices than on television. Platforms like Tv2Go, which launched in South Africa in November, are experimenting with free mobile platforms, but may find that increasingly discerning streaming audiences need binge-worthy content to attract them.

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