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January 3, 2019 09:45 pm

Video Services May Use AI To Crack Down on Password Sharing

An anonymous reader shares a report: Still using your ex-roommates cable credentials to watch "Game of Thrones?" That may soon be getting a lot harder, thanks to new efforts to crack down on password sharing for pay TV and online video services. One of these efforts, launched by London-based Synamedia ahead of next week's Consumer Electronics Show (CES), even uses artificial intelligence to uncover notorious password sharers. Credentials Sharing Insight, as the new service is being called, targets both casual password sharing as well as criminal enterprises looking to resell pay TV login information. However, the focus clearly is on friends and family taking their generosity a bit too far, explained Symanedia chief product officer Jean-Marc Racine in an interview with Variety this week. [...] Most services have tried to curtail password sharing by limiting the number of simultaneous streams, with little else to go by to identify abuse. "Today, you are in the dark," he said. Synamedia's solution on the other hand digs through lots of data to cluster users based on their streaming behavior. This can include user's physical location (someone streaming from both coasts at the same time) as well as general usage patterns (someone streaming 24/7). The company can even take a look at the specific content streamed by a user to identify unusual patterns. Based on these clues, Synamedia trains models to score users on a scale of 1 to 10, indicating whether they are likely sharing their passwords or not.

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