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December 19, 2018 08:16 pm GMT

Snapchat takes on TikTok with launch of Lens Challenges

Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event, and more, the company explains. For example, one of the first […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dRxVElDhrug/

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