Blippi is the YouTube star you need to know, because your kids already do

Welcome to Small Humans, an ongoing series at Mashable that looks at how to take care of – and deal with – the kids in your life. Because Dr. Spock is nice and all, but it’s 2018 and we have the entire internet to contend with.

Despite having the best of intentions to screen what my kids, ages 4 and 2, are tapping on in YouTube, I often have to tune out the frenetic pacing and manic sounds of unboxing videos or Baby Sharks — otherwise I’d lose my sanity. Then Blippi, a YouTube channel and personality, captivated my kids ... and I started paying attention.

Blippi is a young, bespectacled guy perpetually clad in a blue button-up and jeans, an orange bowtie with matching suspenders, and a blue-and-orange felt hat. He brings kid-like wonderment and about three Red Bulls' worth of enthusiasm to topics like tractors and zoo animals. In addition to educational and entertaining videos in which Blippi takes a helicopter with the LAPD, or uses jet skis to teach colors, he's also providing my children with a lesson on the value of SEO — whether they know it or not.  Read more...