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December 15, 2018 01:00 am

Porn Sites Collect More User Data Than Netflix Or Hulu

An anonymous reader quotes a report from Quartz: The biggest and perhaps best source of data about what people like to watch on the internet and what they would pay for doesn't come from streaming giants like Netflix, Amazon Prime Video, or Hulu. It comes from porn. While consuming porn is typically a private and personal affair, porn sites still track your every move: What content you choose, which moments you pause, which parts you repeat. By mining this data to a deeper degree than other streaming services, many porn sites are able to give internet users exactly what they want -- and they want a lot of it. [...] MindGeek is the world's biggest porn company -- more specifically, it's a holding company that owns numerous adult entertainment sites and production companies, including the Pornhub Network. Like other streaming giants, MindGeek's sites analyze user data, but the company has an edge when it comes to producing tailor-made content in-house. With at least 125 million daily visits, MindGeek has a massive range of users to draw data from and create content for. The average user can watch as much porn as they'd like without so much as making an account, let alone paying, but in exchange for meeting desires that can't always be met elsewhere, companies like MindGeek access user data because the user more willingly lets them. And it eventually pays off, when users decide to pay for premium content and the habits of paying subscribers become even clearer. What's more, Pornhub, in particular, operates one of the most sophisticated digital data analysis operations that caters primarily to users and not advertisers. Pornhub Insights provides transparency into its data collection -- on the most intimate of subjects -- by making research and analysis from billions of data points about viewership patterns, often tied to events from politics to pop culture, available to the public. It offers more than many other tech giants do.

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