Get ready for brands to be much more pushy on Instagram

Instagram is starting to look more and more like Facebook.

The app is testing a new feature that would let brands add prominent buttons linking back to their business inside the app.

The feature, which an Instagram spokesperson confirmed is being tested right now, was spotted in the app this week on a post for the Hard Rock Hotel Daytona Beach. A big "book now" button, which appeared to link out directly to the hotel's website, appeared underneath a post.