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December 11, 2018 03:30 am

Samsung Embarrassingly Partners With Fake Supreme

An anonymous reader quotes a report from Droid Life: Samsung was doing its song and dance in China today at an event where they announced the Galaxy A8s, their first phone equipped with an Infinity-O display, only to pause midway to announce a new partnership. Samsung claimed to be partnering with iconic streetwear brand Supreme. They invited a couple of gentlemen on stage to talk about the deal, including plans for Supreme to enter China next year with a big flagship store. The thing is, those dudes don't work for Supreme and Supreme has no presence in China, nor do they plan to head there next year. Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters. As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.

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