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December 8, 2018 11:36 pm

US Senator Attacks Failure To Crack Down On Google's Ad Fraud Problems

Democrat Senator Mark Warner "says Google is profiting off advertising fraud and has no interest in addressing it," reports ZDNet -- and he's laying part of the blame on America's trade commissioners.Warner is just as mad about the FTC as he is about Google, claiming the FTC has failed to take action against the Mountain View-based company for more than two years since he and New York Democrat Senator Chuck Schumer first wrote the agency about Google's ad fraud problem. "The FTC's failure to act has had the effect of allowing Google to structure its own market," said Sen. Warner in a letter sent to the FTC... "While the company controls each link in the supply chain and therefore maintains the power to monitor activity in the digital advertising market from start to finish, it has continued to be caught flat-footed in identifying and addressing digital ad fraud." Sen. Warner also called out Google for proving unwilling to address misuse of its advertising platform for the "rampant proliferation of online disinformation" -- referring to how various foreign entities have used Google ads to push political agendas, both in the US and other countries of the world. "As long as Google stands to profit from the sale of additional advertisements, the financial incentive for it to voluntarily root out and address fraud remains minimal," Sen. Warner added.

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