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December 2, 2018 10:27 pm

The Latest Crop of Instagram Influencers? Medical Students.

An anonymous reader shares a report: Celebrity physicians often catapult to fame via their mastery of traditional media, like television or radio or books or magazines, and we're used to seeing medical advice and expertise there. What you may have yet to encounter, or haven't fully noticed yet, is the growing group of current medical students who are perhaps on track to achieve even greater fame, through their prodigious and aggressive use of social media, particularly Instagram. Even before receiving their medical degrees, these future doctors are hard at work growing their audiences (many have well into the thousands of followers), arguably in ways even more savvy than the physicians on social media today. I first learned of the medical student Instagram influencer community a few months ago, when a friend shared links to a few of these accounts with me, asking if this is what medical school was really like. Curated and meticulously organized, these accounts posted long reflections after anatomy lab sessions, video stories of students huddled around a defibrillator during a CPR training session, pictures of neat study spaces featuring board-prep textbooks next to cups of artisan coffee, and 5 a.m. selfies taken in the surgery locker-room before assisting with a C-section. Initially, I cringed. Sure, they looked vaguely familiar -- they were (literally) rose-tinted, glamorized snapshots of relatable moments dispersed over the past few years of my life. But interspersed, and even integrated, into those relatable moments were advertisements and discount codes for study materials and scrub clothing brands. Something about that, in particular, felt impulsively antithetical to my (perhaps wide-eyed) interpretation of medicine's ideals, of service to others over self-promotion. Sufficiently intrigued, I fell into a digital rabbit hole that surfaced dozens of fellow med students moonlighting as social media influencers, and the partnerships grew ever more questionable. Some accounts featured sponsored posts advertising watches and clothes from Lululemon; another linked back to a personal blog that included a page that allowed followers to "shop my Instagram." A popular fitness-oriented account, hosted by an aspiring M.D., promoted protein powder and pre-workout supplements. A future dermatologist showcased skin care products. Another future M.D.'s account highlights the mattresses, custom maps, furniture rental services, and food brand that, according to the posts, help her seamlessly live the life of a third-year med student.

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