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November 24, 2018 12:31 am

Influencers Are Being Paid Big Sums To Pitch Products and Thrash Rivals on Instagram and YouTube

"Influencers" are being paid big sums to pitch products on Instagram and YouTube. If you're trying to grow a product on social media, you either fork over cash or pay in another way. This is the murky world of influencing, reports Wired. Brands will pay influencers to position products on their desks, behind them, or anywhere else they can subtly appear on screen. Payouts increase if an influencer tags a brand in a post or includes a link, but silent endorsements are often preferred. An excerpt from the report: The suggestions started early. Months before Lashify had officially launched, one of her investors, who had ties to the cosmetics industry, pulled her aside. He told her to prepare to pay influencers to speak positively about her lashes on YouTube and Instagram. She thought he was being dramatic. He wasn't. Lotti recalls the investor saying that if she wanted Lashify to succeed, quality didn't matter, nor did customer satisfaction -- only influencers. And they didn't come cheap. She was told to expect to shell out $50,000 to $70,000 per influencer just to make her company's name known, an insane amount for a new startup. There was no way around it; that's just how things worked.

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