Footage from the recording of Chili's Baby Back Ribs jingle

"I want my baby back, baby back, baby back."

Is there anyone who doesn't know this incredibly catchy jingle? (I'm guessing Chili's sold a lot of baby back ribs because of it.)

Well, the actual footage from its recording was posted on YouTube last year by Alvin Chea of the a capella group Take 6, the gentleman who were paid to sing the song. It's kind of a trip to watch since the ad has only been an auditory experience before.

Also, there's an amusing story behind the jingle. The ad man who wrote it, Guy Bommarito, told Vice in 2015:

I only did it when we got into a situation where we had done a campaign that did so poorly they were going to fire us. We went up to Dallas and we begged them for a second chance. They said, "We need a spot for baby back ribs in about six weeks, and we want it to be music in the restaurant."

I was too embarrassed to go back to my department and give them the assignment, because it was really an awful assignment. This was a time when really good agencies would send out Christmas cards that would have a blank before the word "bells," like "___ bells, ___ bells," and when you'd open it up it would say "We don't do jingles." That was the feeling at the time, that jingles were the lowest form of advertising and the lowest common denominator. Our department didn't even do them, so I just did it myself so that no one would have to mess with it.