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October 31, 2018 09:19 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sav430zz2b8/
Snapchats PR firm sues influencer for not promoting Spectacles on Instagram
Influcencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead Snap comes off looking […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sav430zz2b8/
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