The more Instagram followers you have the more free sushi you get at one restaurant

Whether you are Instagram famous, or have just a moderately large following of 1,000 followers, This Is Not A Sushibar is a restaurant in Milan that gives you a discount, if not a free meal, depending on your Instagram stats.

In other words, along with an Instagram post that includes @thisisnotasushibar and #thisisnotasushibar, "the more followers you have, the more you can eat without having to spend a cent," according to Oddity Central.

Here's the breakdown:

1,0005,000 followers = 1 free sushi plate5,00010,000 followers = 2 free plates10,00050,000 followers = 4 free plates50,000100,000 followers = 8 free plates100,000 followers = 1 free lunch or dinner

This Is Not A Sushibar began its marketing gimmick on October 11, and it's not clear how long the restaurant plans to accept this form of "currency."

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