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October 19, 2018 06:10 pm

Click Farms Are Gaming Apple's Top Podcasts List

A new report sheds some light on the issue of paid click farms gaming Apple's long-running list of Top Podcasts. From a report: Earlier this month, Apple's long-running list of Top Podcasts began to exhibit some unusual issues -- no-name podcasts vaulting over popular, well-established ones -- but the company appeared to quickly fix its chart. Unfortunately, the problems have popped up again, and an analysis from podcast industry tracker Chartable suggests that paid click farms are now gaming the list, which it calls "the closest thing to the Billboard Top 100 in the podcast world." In theory, Apple's podcast popularity rankings might not matter -- podcasts are free, and Apple's only one source of such rankings. But after introducing its Podcast Directory in 2005, Apple became the world's largest aggregator of such programming, and its rankings serve two purposes: showing listeners what's hot, and helping advertisers determine which shows to support, thereby keeping their creators afloat. The core problem is that Apple's Top Podcasts chart appears to use a poor and easily manipulated ranking metric. Chartable believes that it's based entirely upon a podcast's total number of new subscribers over the past week, with weights assigned to movement in the past one to three days.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/0insXgFC-Qo/click-farms-are-gaming-apples-top-podcasts-list

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