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October 17, 2018 02:12 pm GMT
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/5Ln1kKfYS6c/
YouTube just made TV advertising more affordable than ever
TV advertising is notoriously expensive. YouTube just changed that.
YouTube has announced it's now letting advertisers run campaigns that specifically target users watching YouTube on television screens.
The video giant has just launched a “TV screens device type” option on its Google Ads platform. This means that advertisers will now be able to specifically target viewers who are watching YouTube content television sets. This includes people using streaming devices such as Google’s very own Chromecast, set-top boxes like the Apple TV or Roku, video game consoles, and smart TVs.
More about Youtube, Television, Streaming Media, Tech, and Media IndustryOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/5Ln1kKfYS6c/
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