First comes the baby, then comes the startup

Welcome to Small Humans, an ongoing series at Mashable that looks at how to take care of – and deal with – the kids in your life. Because Dr. Spock is nice and all, but it’s 2018 and we have the entire internet to contend with.

One pair of e-commerce veterans wondered why it was so difficult to find quality kids clothes in vibrant colors without logos or designs. A technology professional wanted to figure out a simpler way to help busy parents find a trusted babysitter, even at the last minute. 

They channeled those frustrations in the manner they knew best – by launching a startup.

“Over and over again, I’d hear parents tell me they couldn’t find good childcare,” said Lynn Perkins, founder of UrbanSitter, an online childcare booking service. “The technology and innovation were in just the right spot at that time to solve two challenges related to parenting – helping families find quality childcare they could trust and doing it efficiently.” Read more...