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October 3, 2018 10:40 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/u5qh6C0Ttpk/nintendo-president-our-future-is-as-an-entertainment-company
Nintendo President: Our Future Is As an 'Entertainment' Company
An anonymous reader quotes a report from Ars Technica: Nintendo of America President and COO Reggie Fils-Aime appeared at Seattle's Geekwire Summit on Wednesday to speak broadly about the company's future, and, while the talk didn't include new product reveals, it proved illuminating about what to expect from the big N in the future. The short version: Nintendo would rather be defined as an "entertainment" company, not a gaming one. Fils-Aime says the company currently has three "pieces of business": a dedicated video game business ("the way most of our consumers interact with us"), a mobile gaming business, and "leveraging our intellectual property (IP) in a variety of ways." The latter includes previously announced plans for a Universal Studios attraction in Osaka, Japan (still slated to open ahead of Tokyo's next Olympics hosting run in 2020) and a Super Mario film produced by Illumination Entertainment (Minions, Despicable Me). When asked about Nintendo's future focus on a company-wide level, Fils-Aime said: "It's about Mario, Zelda, Pokemon -- all these wonderful intellectual properties. How we leverage these across a variety of entertainment platforms is how we're looking to grow the company." He went on to say that he doesn't see Xbox and PlayStation as competitors. Ars reports: "He counted the exact number of minutes per day and said that outside of the time a consumer spends eating, sleeping, working, and going to school, 'all of the rest of that time is entertainment time. That's what I compete for, minute by minute. That time you spend surfing the Web, watching a movie, watching a telecast of a conference: that's all entertainment time we're competing for. My competitive set is much bigger than my direct competitors in Sony and Microsoft. I compete for time. When I do that, I have to be creative and innovative in order to win that battle.'"Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/u5qh6C0Ttpk/nintendo-president-our-future-is-as-an-entertainment-company
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