Now you can buy movie tickets or book a vacation right from a YouTube ad

YouTube ads are about to get a lot more interactive.

The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself.

Before this announcement, advertisers had a more limited selection of interactive ad extentions from YouTube. Location extensions, for instance, can point viewers to a place related to the ad that's close to them.

Now, advertisers will have a lot more options when it comes to these interactive extensions. For example, a movie trailer advertiser could show users local showtimes that they can click through and be taken straight to a site like Fandango or Atom. Viewers could also potentially download an app or booking a trip through these kinds of new YouTube ad extensions. Read more...