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September 29, 2018 07:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/LukQlPrUG4E/apple-demands-9-billion-from-google-for-default-search-on-ios
Apple Demands $9 Billion From Google For Default Search On iOS
A new report from Goldman Sachs analyst Rod Hall suggests that Apple may be demanding $9 billion from Google to have its search engine as the default in Safari on iOS. This is a steep increase to last year's estimated $3 billion licensing costs and $1 billion licensing costs in 2014. Hall suggests that Apple may even increase the costs to $12 billion in 2019. Neowin reports: It's unclear if Google's supplanting Microsoft as the default search provider for Siri and Spotlight last year is responsible for the purported price hike from Apple, though it may, at least partially, explain the sudden jump. The other explanation could be that previous estimates of the value of the agreement between the two tech giants were undervalued, given that apart from the $1 billion figure from 2014, we don't really have any hard evidence pertaining to the actual sum of these payments. Hall does indicate that "Apple is one of the biggest channels of traffic acquisition for Google' and despite the high cost, it is quite likely that Google will agree to pay the increased sum."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/LukQlPrUG4E/apple-demands-9-billion-from-google-for-default-search-on-ios
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