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September 26, 2018 12:45 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/_MelTJOCzDQ/google-ends-cryptocurrency-ad-ban-for-certain-kinds-of-ads
Google Ends Cryptocurrency Ad Ban For Certain Kinds of Ads
Earlier this year, Google updated its financial services-ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading advice. Google appears to be reversing course with a new policy starting in October that will allow regulated cryptocurrency exchanges to buy ads in the U.S. and Japan. Advertising about ICOs, wallets and trading advice are reportedly still not allowed. CNBC reports: Google's updated policy applies to advertisers all over the world, though the ads can only run in the U.S. and Japan, and interested parties will need to apply for certification to serve ads in each country individually. Google's move follows Facebook, which started allowing pre-approved cryptocurrency advertisers in June. Google parent company Alphabet gets roughly 86 percent of its total revenue from advertising. The company booked more than $54 billion in ad revenue in the first half of 2018.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/_MelTJOCzDQ/google-ends-cryptocurrency-ad-ban-for-certain-kinds-of-ads
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