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September 9, 2018 04:34 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/iLASAT36E98/should-webmasters-resist-googles-push-for-amp-pages
Should Webmasters Resist Google's Push For AMP Pages?
"Have you heard of Google AMP? That stands for Accelerated Mobile Pages, and it's a way of making webpages so that they load faster and display more efficiently on mobile devices. Oh, and it puts your website under Google's control." That's Mac Observer co-founder Bryan Chaffin, linking to an "interesting reading" titled "Google AMP Can Go To Hell." AMP allows Google to basically take over hosting the web as well. The Google AMP Cache will serve AMP pages instead of a website's own hosting environment, and also allow Google to perform their own optimisations to further enhance user experience. As a side benefit, it also allows Google full control over content monetisation. No more rogue ad networks, no more malicious ads, all monetisation approved and regulated by Google. If anything happens that falls outside of the AMP standard's restrictions, the page in question simply becomes AMP-invalid and is ejected from the AMP cache -- and subsequently from Google's results. At that point the page might as well not exist any more.... The easy thing to do is to simply obey. Do what Google says. Accept their proclamations and jump when they tell you to. Or you could fight back. You could tell them to stuff it, and find ways to undermine their dominance. Use a different search engine, and convince your friends and family to do the same. Write to your elected officials and ask them to investigate Google's monopoly. Stop using the Chrome browser. Ditch your Android phone. Turn off Google's tracking of your every move. And, for goodness sake, disable AMP on your website. Don't feed the monster -- fight it. Here's how web developer Macieg Ceeglowski put it in 2015. "Out of an abundance of love for the mobile web, Google has volunteered to run the infrastructure, especially the user tracking parts of it." But are these assessments too harsh? Leave your own thoughts in the comment. Should webmasters resist Google's push for AMP pages?Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/iLASAT36E98/should-webmasters-resist-googles-push-for-amp-pages
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