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August 31, 2018 01:14 pm -04
Last year, Google launched a tool called "store sales measurement" that can tell whether an online ad is effective based on real-world purchases in the US. The tech giant didn't expound on how it built the tool and how it works -- now, a Bloomberg re...
Original Link: https://www.engadget.com/2018/08/31/google-mastercard-track-offline-sales/
Google and Mastercard reportedly teamed up to track offline sales (update)
Last year, Google launched a tool called "store sales measurement" that can tell whether an online ad is effective based on real-world purchases in the US. The tech giant didn't expound on how it built the tool and how it works -- now, a Bloomberg re...Original Link: https://www.engadget.com/2018/08/31/google-mastercard-track-offline-sales/
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget