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August 24, 2018 12:05 pm PDT

Twitter invaded by astroturf army of Amazon-branded happy warehouse workers

If Amazon itself unleashed this astroturf army of Twitter personae to defend its employment practices, it goes immediately into the pantheon of corporate-brain PR disasters. If it's someone else, it's a insightful ploy targeting Amazon's reputation and the expectations of those who might assume it's real. Devin Coldewey at TechCrunch:

After Flamboyant Shoes Guy called out the phenomenon, I found 15 accounts (please dont abuse them they get enough of that already). All with Amazon smiles as their backgrounds and several with animals as profile pictures. All have the same bio structure: (Job titles) @(warehouse shorthand location). (Duration) Amazonian. (2- or 3-item list of things they like.) All have FC Ambassador in their name. All have links to an Amazon warehouse tour service.

Update: They're real and getting paid by Amazon. Yikes.

Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/pC7l_6C9jxU/twitter-invaded-by-astroturf-a.html

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