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August 24, 2018 10:00 pm

Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy

Google appears to have quietly purged its own user-generated review content from its search results. From a report: This is significant, critics of Google say, because it obscures the fact that Google's search engine judges the company's own reviews poorly. Google's search engine ranks content by relevance and quality, and Google's review content previously showed up deep into the search results, far from the first page of links that takes most of the clicks. A Google spokesperson disagreed that the review content was "de-indexed," simply noting that because Google reviews don't currently live on a web page, they are not displayed as web results. Given that reviews once showed up in regular Google search results and now do not, it follows that the reviews were moved from a web page to the Maps platform, whose code prevents search engines from crawling it. What was once searchable is now not searchable, something Google did not explain. As a result, Google reviews do not have to rank highly in search engines. Instead, the Google snippet -- the map and reviews box above the standard search result -- allows the company to capture clicks that would otherwise flow off the platform to whatever website had the best result in the algorithm made by the search team down the hall at Mountain View deemed as the best.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/e-iA1Hs2vOA/google-might-be-hiding-the-fact-that-its-own-reviews-are-shoddy

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