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August 20, 2018 11:11 am

Google Is Poised To Open Its First Permanent Retail Store

Google is planning to open a 14,000 square-foot retail store in Chicago's Fulton Market district, according to local media reports from Crain's Chicago Business and Chicago Tribune. While Google has opened pop-up stores in the past, this would be its first permanent location. Ad Age reports: In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain's New York Business reported at the time. The Chicago store would give Google a bricks-and-mortar location to show off its expanding line of products, including Pixel phones, Daydream VR headsets, Nest products and more. The location Google is eyeing in Chicago is just a few blocks from Google's Midwest headquarters. The Fulton Market neighborhood, part of Chicago's West Loop, is formerly a meatpacking district. It has been transformed in recent years and is now home to some of Chicago's hottest restaurants. The report notes that there's still a future in brick-and-mortar locations, citing Amazon's interest in Whole Foods and the fact that retail stores have been a key part of Apple's strategy. Microsoft operates stores in 35 states.

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