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August 2, 2018 03:57 pm

Apple Becomes the First $1 Trillion US Company in History

Apple became the first $1 trillion publicly listed U.S. company on Thursday, crowning a decade-long rise fueled by its ubiquitous iPhone that transformed it from a niche player in personal computers into a global powerhouse spanning entertainment and communications. Reuters: The tech company's stock jumped 2.8 percent, bringing its gain to about 9 percent since Tuesday when it reported June-quarter results above expectations and said it bought back $20 billion of its own shares. "Apple's $1 trillion cap is equal to about 5 percent of the total gross domestic product of the United States in 2018," David Kass, professor of finance at the University of Maryland, told The Washington Post. "That puts this company in perspective." The company's fortunes were turbocharged by the launch of personal gadgets such as the iPod in 2001 and the iPhone in 2007. Since then 18 different iPhones have been launched and more than 1.2 billion of the devices have been sold. Brad Stone, writing for Bloomberg: As critics enjoy pointing out, the company under Cook has failed to come up with another iPhone-type hit. But that's like saying da Vinci never came up with another Mona Lisa-type painting. The release of the iPhone is up there with the founding of Standard Oil as one of the greatest business moves of all time. And while the iPhone has altered daily life so much that no one remembers life before it, Apple has also persuaded customers to embrace other inventions they never knew they wanted, such as connected watches that buzz and beep (to cure the distraction of the phone, Apple says) and wireless dongles that hang ridiculously from their ears. Apple isn't alone on this mountaintop. Amazon.com, Alphabet, and Microsoft are likely at some point to pinwheel across the $1 trillion finish line, too, and they're almost as good as Apple at manufacturing customer desire. No one told Amazon they needed a speaker they could talk to, or Google a self-driving car, or Microsoft a ... OK, it's been a while since Microsoft has driven civilians wild with desire.

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