Lyft and Uber duke it out with competing subscription plans

Lyft released a new monthly subscription plan on Monday for routes you take often, like home to the office or from the gym. 

The "personal plan" is now available after the ride-hailing company had tested its all-access plan and other variations starting late last year. The all-access plan, which offers a set number of rides for a discounted up-front price, is still available.

The new plan locks in set pricing between two routes for a monthly fee. So for $7.99 per month you can guarantee unlimited rides at a rate of, say, $9.99 per ride, or whatever it would be between the two locations you choose. Read more...