Tommy Hilfiger's big idea for smart clothing is to reward you for wearing it

This isn't the smart clothing of the future, but it does complete a feedback loop: Tommy Hilfiger's new Tommy Jeans Xplore line will reward customers for wearing the product. 

The clothing has an embedded Bluetooth smart tag that can connect with the companion iOS app (sorry Android users) for tracking. The smart tag is encrypted and collects product usage, location, and time — essentially what piece of clothing you're  wearing and the given location you're wearing it.  Consumers have to opt into the app and turn on the tag to get the full experience. 

Mashable has reached out to both Awear Solutions, the company behind the tech, and Tommy Hilfiger to learn more about what the tag is explicitly tracking.  Read more...