Ad space available on people's armpits

Japan's Wakino Ad Company is selling ad space on women's underarms for rates starting at 10,000 yen/hour. Their first paid campaign comes from Seishin Biyo Clinic for its armpit hair removal process. From Straits Times:

Meanwhile, Wakino is calling for aspiring models to raise their hands, as it has since embarked on a recruitment drive via its website.

The company, which said it is open to hiring male models as well, will also be organising an armpit beauty contest.