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July 19, 2018 08:18 am GMT

Alibaba boosts its offline reach with $2B investment in outdoor digital marketing firm

Alibaba is investing big bucks intooffline distribution.The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing. Thedeal itself is broken up into a few pieces. Alibaba itself […]

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