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July 16, 2018 11:40 pm

Things Are Going From Bad To Worse For Apple In India

An anonymous reader quotes a report from Quartz: Despite its increased focus on India, Apple is all set to see a slower year-on-year growth in iPhone sales in the country in 2018. "iPhone India sales were weak in the first half of 2018, and even if they show a big jump in the traditionally strong second half, Apple will still fall short of last year," Neil Shah, research director at market analytics firm Counterpoint Research, told Bloomberg. Apple has been struggling in India for some time now. In the year ended March 2017, its revenue growth fell to 17%, compared to 53% a year ago. This six-year-low growth was mainly due to a high base and a drop in the average selling price of each phone. Apple's biggest struggle in India has been its high price points. iPhones cost between Rs35,000 ($500) and Rs80,000 ($1,100) in India, compared to the average smartphone price of $157 in the country. Amid all this, the company is seeing a massive churn in its India leadership. Last December, India head Sanjay Kaul quit after a six-year stint. The company has now reportedly lost three more of its top executives, Bloomberg reported on July 15: national sales and distribution chief, Rahul Jain; head of commercial channels Jayant Gupta, and head of telecom carrier sales, Manish Sharma. The company is also overhauling its India sales team, Bloomberg said, quoting unidentified sources.

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