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July 15, 2018 05:30 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FtEJB6kJBPk/
Why BMW needs to own its customer experience from start to finish
For the last few years now, BMW has wrestled with the question of what it’llmean to be a luxury car manufacturer in the age of electric cars, autonomous driving and rapidly changing — and increasing — customer expectations. What, after all, makes something the “ultimate driving machine” when the driver eventually stops driving? For BMW, […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FtEJB6kJBPk/
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