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July 14, 2018 12:03 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/VRJFkGcZ1Gc/only-39-percent-of-viewers-choose-live-tv-as-their-default-option-says-study
Only 39 Percent of Viewers Choose Live TV As Their Default Option, Says Study
According to a new study by Hub Entertainment Research, viewers are increasingly defaulting to on-demand sources like Netflix, Amazon Prime Video, and Hulu instead of live TV. The study found that only 39% of viewers tune into live programming from a traditional pay-TV provider, down from 47% last year. On-demand sources, collectively, were the first choice for 48% of viewers. Deadline reports: For viewers aged 18-34, the pattern is more stark -- only about a quarter (26%) of the demo lists live TV as a default, compared with 35% a year ago. One clear influence on consumer behavior is the increase in TV sources -- the average person has 4.5 distinct sources to choose from (including linear TV, DVR, VOD, Netflix, etc.). That number is up from 3.7 in 2014. Among viewers 18-34, the number is higher, at 5.1 sources -- plus, Hub found that fully 50% of 18-34-year-olds subscribe to at least two of the "big three" SVOD services, Netflix, Amazon or Hulu. Even older generations accustomed to the "clicker" have turned away from live TV as a default. About 56% of viewers 55 and older listed live as their first choice, but that's down from 66% a year ago.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/VRJFkGcZ1Gc/only-39-percent-of-viewers-choose-live-tv-as-their-default-option-says-study
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