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June 25, 2018 08:30 am

MoviePass is Going To Start Charging More For Popular Movies Next Month

As if seeing a popular movie with MoviePass -- where you can't reserve tickets in advance -- wasn't stressful enough, it's about to get more expensive, too. From a report: The movie-ticket subscription service, which charges $9.95 per month to see a movie a day in the US, will start surge pricing on popular movies next month, Business Insider reported. MoviePass will charge subscribers $2 or more to see titles that the app decides are very popular with its members beginning in July, Mitch Lowe, MoviePass's CEO, told the publication. He was vague on the details. "At certain times for certain films -- on opening weekend -- there could be an additional charge for films," Lowe said, calling the forthcoming policy "high-demand" pricing. But if you've paid for a year's subscription to MoviePass upfront, don't worry: Lowe said these subscribers would not be subjected to the new pricing policy. MoviePass will begin rolling out two other previously announced features, like the option to upgrade to premium movie formats such 3D and IMAX, or bring a friend to the movies, by August, Lowe added.

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