The only people left in my Snapchat feed are two Snap employees

Opening Snapchat lately feels like peering into the back of a dark, old wardrobe, and finding nothing but dust. 

I still receive the odd enjoyable one-to-one or group Snap, but Snapchat's desolation shows, badly, in the stories feed.

It's no secret that Snapchat is losing out to Instagram. Instagram has 1 billion monthly active users, while Snapchat has 191 million. That's fewer monthly active users than even the amount of stories that Instagram says its users create every day: 300 million.

Those gargantuan numbers are only comprehensible in comparison (where else is 191 million small?) But I can make sense of them on a personal level, too, because my own small social media universe reflects the morbid story that they tell.  Read more...