Make me cute: Why we're obsessed with adorable cartoon avatars

This post is part of Me, online, Mashable's ongoing series digging into online identities.

Get ready for the rise of the cartoon clones. 

When Apple releases iOS 12 this fall, its Bitmoji clone, Memoji, will expand the reach of the doodle doppelganger. Sure, Snapchat users already love Bitmoji, and Samsung copied Bitmoji with AR Emoji earlier this year, but Apple will bring our adorable twins even further into the mainstream.

Before we get there though, let’s stop and think: Why are we so obsessed with cute cartoon versions of ourselves? We’ve even gotten to the point where we complain our mini-mes are cooler than our actual selves.  Read more...