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June 20, 2018 09:12 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OuLkLt_IoJw/
Blockchain browser Brave starts opt-in testing of on-device ad targeting
Brave, anad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising. Brave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model.The startup was founded in […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OuLkLt_IoJw/
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