Shaping the new FinTech frontier

Advertising Content from Citi

Thanks to the emerging hybrid industry of FinTech — which blends startup agility with the robust resources of traditional banking institutions — the future of personal finance is not only high-tech, but also highly collaborative and customizable.

At Citi, leaders on the front lines of FinTech are embracing a new mindset and start-up approach to banking innovation to develop new products that not only remove friction, but also enhance customers’ financial wellness

We asked three leaders in Citi FinTech—a unit in Citi’s Global Consumer Bank charged with accelerating the design and build of new products to address industry disruption and evolving client needs—about emerging trends they’re seeing and how Citi can address them and enhance customers’ lives. Read more...